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How to Get a Marketing Degree

A marketing degree opens the door for program graduates to work in domestic, international and online marketing. They are employed by large and small companies as staff. They may also work as freelance marketers. Typical degree options range from associate's degree programs to master's degree programs.

Research Marketing Jobs

With an associate's degree, a graduate may work as an assistant or in an entry-level marketing job. A bachelor's degree is the most common choice, and it opens the opportunity to work as a marketing manager. Graduates may work in fields ranging from fashion to electronics, and they typically are responsible for obtaining, retaining and engaging a client base. With a graduate degree, a person may be eligible for research jobs and executive positions related to marketing.

Research Marketing Degree Programs

Some programs are offered online. Most associate's degree and bachelor's degree programs are offered online, but students who are unable to work with online courses may prefer a classroom setting. It is important to choose a setting that meets individual motivation and time requirements. Tuition is another important consideration for people who rely on their own funding or student loans. In-state schools and nonprofit colleges typically have lower tuition, but for-profit schools often provide fast-track programs or accelerated degree options for a higher cost.

Complete Marketing Degree Program Requirements

For most undergraduate programs, the requirement for enrollment is a high school diploma or GED. ACT scores may be required, and some schools have additional requirements. Financial information is necessary for federal student aid if financial assistance is needed. Students who must complete other program requirements for their school's program can take core courses while they do so. These are typically classes such as business management, principles of marketing, principles of management, English and several others. For graduate programs, the requirements may include additional test scores, writing assignments and professional references.

Projected Salary And Job Growth For Marketing Graduates

Different jobs come with different pay averages. According to the Bureau of Labor Statistics, market research analysts with a bachelor's degree earn about $60,000 annually, but marketing managers holding a bachelor's degree typically earn upward of $100,000 annually. Projected future job growth varies with different jobs, but it is much faster than average for some types of jobs and about average for the majority of marketing jobs.

Top Online Marketing Programs

Rank School FT to PT
Faculty Ratio
Fin. Aid Rate
Acceptance Rate Retention Rate Graduation Rate Accred.
Job Place. Rate
1 Saint Mary-of-the-Woods College

1 St Mary of Woods Coll,
Saint Mary of the Woods, Indiana 47876-1099

(812) 535-5151

63.00 to 1 100% 64% 74% 62% 95 0% N/A
  With 40 years of distance education experience, the Woods Online program offers its students a strong liberal arts education with a flexible option of an 8- or 16-week program format. Marketing majors take business core classes along with marketing courses, preparing them for marketing positions in both business and not-for-profit organizations.
2 The College of Saint Scholastica

1200 Kenwood Ave,
Duluth, Minnesota 55811-4199

(218) 723-6000

0.82 to 1 97% 78% 81% 65% 83 0% 72%
  Students can earn their Bachelor of Arts degree in Marketing at The College of Saint Scholastica with a focus concentration in strategy or analytics. With personal advisors available and small class sizes, students can complete this online degree in less than three years through the accelerated eight-week terms program.
3 Lakeland College

W3718 South Drive, Cth M,
Plymouth, Wisconsin 53073

(920) 565-2111

4.07 to 1 99% 60% 81% 46% 53 2% 98%
  Lakeland College provides students with a Bachelor of Arts degree in marketing through a 12-week semester format that can be completed fully online or at any of their 8 on-site locations. Marketing majors will build a solid foundation in economics, business management, market research, and consumer behavior.
4 University of Minnesota-Crookston

2900 University Ave,
Crookston, Minnesota 56716-5001

(800) 862-6466

4.29 to 1 83% 73% 73% 47% 43 0% 86%
  The University of Minnesota-Crookston online B.S. marketing program focuses on hands-on learning by having students work with regional businesses to conduct marketing studies through experiential learning projects. Online students also have the opportunity to design and conduct research through the Undergraduate Research Opportunities Program (UROP) and to study abroad through more than 300 programs in 67 different countries.
5 University of Memphis

Southern Avenue,
Memphis, Tennessee 38152

(901) 678-2000

1.32 to 1 26% 62% 76% 40% 87 0% N/A
  Online degrees at University of Memphis are offered through the Regents Online Degree Program (RODP), a collaborative partnership among all Tennessee Board of Regents (TBR) institutions that allows for shared resources and personnel to provide online course material. Students interested in product development and pricing, consumer research, and the promotion of goods and services can earn an online Bachelor of Business Administration degree in marketing management.
6 Baker University

618 Eighth Street,
Baldwin City, Kansas 66006-0065

(800) 873-4282

1.39 to 1 93% 84% 75% 55% 101 3% N/A
  Baker University offers business degrees in multiple areas of concentrations including: marketing, human resources, finance, international business, and information technology. Students in the marketing concentration will create a personal brand, evaluate start-up strategies, and use field studies and applications to research partnerships with advertising agencies.
7 Florida Institute of Technology

150 West University Boulevard,
Melbourne, Florida 32901-6975

(321) 674-8000

1.11 to 1 89% 59% 79% 55% 50 3% 49%
  Delivered in an eight-week course format, students can earn a Bachelor of Arts in Business Administration with a specialization in marketing through the Florida Institute of Technology online program. This business program is designed to give students a broad-based liberal arts foundation in addition to a career-specific business and marketing education.
8 DeSales University

2755 Station Avenue,
Center Valley, Pennsylvania 18034-9568

(610) 282-1100

0.52 to 1 99% 72% 83% 68% 44 2% 60%
  The ACCESS Program at DeSales University offers their online bachelor's degrees with 10 start dates throughout the year. The marketing degree gives students a strong foundation in marketing theory and practices, as well as how to apply it to today's businesses, institutions, and organizations.
9 Northwood University-Texas

1114 W FM 1382,
Cedar Hill, Texas 75104-1204

(972) 291-1541

0.83 to 1 99% 59% 58% 45% 48 0% N/A
  Various marketing, management, and business degrees are available within Northwood University's online Bachelor of Business Administration program. Students majoring in marketing will engage in a curriculum that combines marketing practices with business strategies, specifically diving into business-to-business marketing, marketing research, and marketing management.
10 Florida Atlantic University

777 Glades Rd,
Boca Raton, Florida 33431-0991

(561) 297-3000

1.47 to 1 33% 42% 78% 41% 47 4% N/A
  Florida Atlantic University's faculty who teach online courses work with instructional designers who provide consultation, pedagogical support, and course design services to promote high-quality development and delivery of eLearning courses. Students in the Bachelor of Business Administration in Marketing program can expect to complete the requirements of the Department of Marketing, as well as the core business courses required of all College of Business majors.